Winter classics in a new cup design
“Baked apple and plum-cinnamon have established themselves as firm favourites in our winter range. With their return this year, we are once again deliberately focusing on two tried-and-tested, top-selling varieties that bring seasonal variety to the chilled shelf and create additional impulse purchases. We’re also taking packaging a step further: by refining the tub design, we’ve been able to reduce material usage whilst improving ease of handling,” explains Davor Sikanja, Head of Marketing and Sales at Milchwerke Schwaben eG.
The 1,000-g tub has been further developed through packaging optimisation, particularly in terms of functionality and resource efficiency. An optimised rim improves grip and makes it easier to handle in everyday use. At the same time, material has been saved by doing away with the previous handle. According to the independent testing institute EKO PUNKT, the cartons are made from 100 per cent recyclable material; the proportion of plastic (PP) has been reduced by a further 11 per cent compared with the previous model.